The Complete Guide to Badass Event Planning

Taking the stress out of events.

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Are you just starting out in events and don't know where to start? Or maybe you've done events before, but always seem to forget things along the way.

I've combined my knowledge and expertise over the past 15 years of working on events and conferences for a non-profit, a media company, a PR agency, and eventually under my own company, to compile an entire course full of checklists, email swipe copy, and templates.

Meet your new BFF,

The Complete Guide to Badass Event Planning!


I always wanted resources like this to make the process easier but never had the time to actually work them up while working for other companies.

When I started my company in 2012, I took the time to work on these documents because I knew in the long run, it would make life MUCH easier to not have to start from scratch for each and every event.


This guide is an easy-to-follow system that is profitable, repeatable, and scaleable. It has over 64 Checklists and Templates and is chock full of #BadassProTips



Besides being a huge help for my team, this has been a big bonus for our clients as well. We're able to work quickly and efficiently, without missing items or having something slip through the cracks because it's all written out in advance.

It's ridiculous how beneficial these documents are.

These are the exact documents we've used for events with budgets from $60K to over $5 million. These systems work!

But don't trust me...

Check out what those we've worked with have said:

"I have worked with Karen many times over the last 10 years not just at Reinventing Events but also at her time at Mashable. The experience has always been great and of the many events production people I work with Karen is for sure one of the smoothest and most on the ball of them all."

- Jonny Wilson, Eclectic Method

"Working with Karen and her team at Reinventing Events is always a pleasure. They are top notch in organizing great events that work well for photographers because the timelines are solid, everything is well organized, and they understand that photography is important and ask the right questions to make sure everyone has what they need to produce something great!"

- Gene Hwang, COO, Orange Photography

"We hired Karen and her team at Reinventing Events to support us for our first company conference, CO:LLABORATE. When we first engaged with Karen, our expectation was that her team would be supporting ours. As it turned out, there was a lot we didn't know that we didn't know! Luckily, we had Karen."

- Jen Spencer, Vice President of Sales & Marketing, Allbound, Inc.

"Karen and her team were amazing to work with. Extremely detail oriented and thorough planners that helped our event run seamlessly. They took the conference to the next level."

- David Spinks, CEO, CMX Hub

"Reinventing Events took our events business to the next level. We could not have done it without them. They are creative, resourceful, and work hard from the client to get the job done and done right."

- Max Altschuler, CEO, Sales Hacker



It doesn't matter if you're doing an event in 3 months or 2 years from now, the blueprint for what needs to happen is still the same. By having these tools at your fingertips, you can jump in, get started, and get ahead of the dark cloud of stress looming over events.

Alright...still not convinced? Let me ask you this:

What is your time worth if you had to start all of this from scratch?


What you'll learn by taking this course:


√ New Clients


√ Project Management

You'll learn everything you need to know in order to get started with a new client or event.

You'll learn what it takes to get your team set up and prepared to successfully handle events.

√ Venues

√ Vendors

From RFP's to load-in, load-out & contracts, we'll walk you through everything you need to know about venue management.

We dive deep into how to manage your vendors and event dive deep into specific vendors such as AV, photography, catering, swag, etc.

√ Speaker Management

√ Sponsor Management

You'll learn everything you need to know to manage speakers with white-glove service to ensure your event has high-level content that keeps attendees engaged.

Happy sponsors are a crucial element to ensuring your event can keep going year after year. We've outlined steps for managing your sponsors leading up to the event, on-site, and post-event.

√ Registration Management

√ Volunteer Management

We'll walk you through the ins and outs of registration. From creating an online ticketing page to creating an on-site plan and everything in between.

It takes an army to put on a good event. Learn how to accurately plan for volunteers including the process for creating volunteers roles and how to manage them on-site.

√ On-Site Docs

√ Post-Event

It's important to have certain documents with you on-site to help you put on a smooth and stress-free event. We'll share our production schedule which breaks down the event minute-by-minute.

Every planner knows that work doesn't end when the last attendee leaves. We break down the final steps of your event with helpful post-event checklists.

Your Instructor

Karen Hartline
Karen Hartline

With over fifteen years of event production experience in areas of recreation, conferences, technology and special events, Karen Hartline brings creativity and a personal touch to create truly special events for her clients, specializing in brand management, event strategy, and production expertise.

Karen’s passion is creating experiences that are engaging and unique, always thinking of what attendees will find interesting. For her, events are about the ultimate experience, starting with attendee registration through the post-event wrap-up email and everything in between. She prides herself on event design and strategy to make an unforgettable event.

Most recently, she worked as the Director of Events at Mashable, producing events such as Connect at Walt Disney World and the Mashable House at SXSW Interactive. Prior to that, Karen worked with Porter Novelli, Brian Solis, Blurb, Community Next and got her start in conference production by planning annual conferences for fraternity and sorority students at Intervarsity Christian Fellowship.

Karen has a B.S. in Recreation Management from the University of Central Oklahoma and a certificate in Meeting and Event Planning from Madison Area Technical College. Karen has completed the Technical Meeting & Event Production class from Event Leadership Institute.

She hails from Oklahoma City and lists college football as one of her favorite seasons of the year as she cheers on the University of Oklahoma Sooners. Las Vegas has quickly become home in her heart where she enjoys spending time with her pups, Lucas and Gary, exploring downtown Vegas in heels and hosting dive-in movies and dinners at her house on a regular basis.

Frequently Asked Questions

When does the course start and finish?
The course is online and ready for you to access after payment is made. Each day, a new module will be available. This way it's paced out so you can make your way through the course.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
I would never want you to be unhappy! If you've worked through the course videos and cheat sheets and Module Quizzes and are unsatisfied with your purchase, contact me in the first 30 days for a full refund.
What if I have questions during the course?
If you have questions at any time, just reach out to me! I'm here to help.

Get started now!